Lightbulb Moment

 Did you ever have a "lightbulb moment"?

Words are part of our memories; Therefore, we have enlightened that to reach the reality. When something that was common becomes unusual, we need to rewrite it and make use of it. New trends emerging today might become the norm tomorrow. Take a moment to familiarize yourself with these terms before you plunge into the world of technology in commerce.

Webisode

 A short film, advertisement, or episode of a television series, made for online viewing. A blend of Web and Episode.

Brick and Mortar

A business that has a physical store that customers can go to rather than just having an online presence.

Cyber Monday

The Monday after Black Friday. Historically, this day has more deals and discounts than any other day of the year. Some claim in the last few years that Cyber Monday has exceeded Black Friday in overall sales.

Upselling

Offering deals on similar products or showing related products in hopes to get users to buy additional items along with their purchase.

Geolocation

he processes or technique of identifying the location of a person or device by means of digital information processed via the Internet.

Cross-functional

 Denoting or relating to a system whereby people from different areas of an organization work together as a team.

Light-bulb moment

A moment of sudden realization, enlightenment, or inspiration. An entrepreneur's ability to generate ideas.

Pay-Per-Click (PPC) Marketing

Pay-per-click marketing is a form of “buying” site visits to increase traffic. Essentially advertisers pay for ad placement. A common form of PPC marketing is through search engines or search engine optimization. It is vital to select keywords that are ranking well to obtain a larger search volume and get more users to click on the ad.

Keyword Ranking

Specifically, where your site ranks with a certain keyword on a search engine results page.

Ecommerce SEO

Search engine optimization (SEO) services with strategies focused on eCommerce businesses. This strategy targets the product pages, category pages, and other content of the online store.

Google AdWords

Advertising service that enables your business to set a budget and then run the promotions you write. Ads are typically composed of SEO keywords.

Bank Identification Number (BIN) 

Credit or debit card numbers starting with four to six digits. Identification of the issuing bank can be done with this information

On-premises

Software that is accessed from the vendor’s server instead of customers’ computers or servers. For example, Microsoft 365 or Adobe Creative Cloud.

Ashida. A.P

Assistant Professor of Commerce

Al Shifa College of Arts and Science, Keezhatur, Perinthalmanna.